Become a Sponsor
RT16 Rally & Music Festival
June 5–7, 2026 | Tazewell, Virginia
Put Your Brand Where the Action Is
The RT16 Rally & Music Festival brings together music lovers, riders, drivers, and travelers for one unforgettable weekend in the heart of the Appalachian Mountains.
Built around the legendary Back of the Dragon, this event isn’t just attended—it’s experienced.
And that’s exactly why sponsorship works.
Why Partner With RT16?
This is not passive advertising.
This is:
Face-to-face interaction with thousands of engaged attendees
High-visibility brand placement across a multi-day event
Association with music, motorsports, and mountain culture
Content exposure through social media, photography, and video
Your brand doesn’t sit on the sidelines—you become part of the experience.
Who You’ll Reach
Riders & Drivers
Travelers & Adventure Seekers
Music Fans & Festival-Goers
These are people who:
Travel for experiences
Spend money while they’re there
Support brands they connect with
The Numbers Make Sense
3,000–5,000 attendees (weekend)
125,000+ impressions
Regional draw across VA, TN, KY, NC & WV
👉 More importantly:
Attendees are on-site for hours—not minutes.
That means real engagement.
Real Sponsorship ROI
This is where it gets real.
If your brand:
Engages 500 attendees
Converts just 5%
That’s 25 new customers.
At a $500 lifetime value:
👉 $12,500+ in potential return
Sponsorship Opportunities
We offer multiple levels designed to match your goals and visibility:
🟣 Platinum – Presenting Partner
Maximum exposure.
Your brand is integrated across the entire festival.
🟡 Gold – Experience Sponsor
Own a key part of the event—stage, rally feature, or activation zone.
⚪ Silver – Brand Partner
Strong visibility with meaningful on-site presence.
🟤 Bronze – Community Partner
A great way to support the event and gain local exposure.
Custom Sponsorships Available
Want something unique?
We can build:
Branded experience zones
VIP lounges
Rally checkpoints
Giveaways & contests
Co-branded activations
If you can imagine it, we can build it.
This Is Bigger Than a Sponsorship
This is about:
Being seen
Being remembered
Being part of something people talk about long after it’s over
Let’s Build Something That Gets Noticed
Spots are limited and sponsor categories fill quickly.